There has yet to be a juice product that tastes great and is appealing to kids. Most parents have to spend a lot of money on juice that doesn't tastes the greatest, has added sugar. Also most of the other juice brands tend to spill everywere.
Penny Juice is a 100% fruit juice concentrate. The juice also comes in many different flavors. Parents don't have worry about all the extra added sugars, and the juice tastes great. Both the flavors and the logo is fun and appealing to kids. Plus our bottles have spill prof lids.
Parents of children ages 2-12, and childcare/daycare.
Adobe Illustrator
The logo has went through many stages. All the different sketches had the same base, but the middle changed. The feedback that I got back to use the cup and not the bottle in the logo. At the start of this redesign I made this plan to keep the early 2000s feel with the colors, but toned down. Also I had decided to keep the penny, but make the juice part the center of the design.
